How to Disclose Generalized Anxiety Disorder at Work

How to Disclose Generalized Anxiety Disorder at Work GAD Coping Print How to Disclose Generalized Anxiety Disorder at Work By William Meek Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 29, 2020 Generalized Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children J.A. Bracchi / Stone / Getty Images Going to work is part of daily life for most people in the world. A job can provide meaning, importance, and the opportunity to have a desirable standard of living. However, experiencing generalized anxiety disorder (GAD) can make productive work extremely difficult. Being successful and satisfied in your career is a key reason to manage the disorder, but choosing to disclose your GAD diagnosis to your boss or coworkers can be tricky. Heres what you need to know to navigate that decision. Deciding When to Disclose Making the decision to talk to your employer about GAD can be quite stressful and anxiety-provoking. The first step is figuring out why to discloseâ€"and when. Taking a realistic look at how well you are functioning, how much the disorder is affecting your productivity and completion of job responsibilities, and what you would hope to gain by telling someone, are all key factors to consider. If its affecting your work, you may decide to disclose a GAD diagnosis to your employer when asking about accommodations or assistance. Research Employer Policies Next, become familiar with company policies and accommodations for employees with psychiatric diagnoses. Most workplaces have some policies in place for medical conditions and other life circumstances that may affect employees, so doing your homework first can make it easier to navigate this process. Furthermore, you should gauge how much the disclosure would affect your standing with your company. If you are in a job where you feel like you may be treated unfairly after disclosure, then weigh this into the decision. Who to Tell at Work Finally, decide who to would talk with. Generally, the two best resources for employees with any type of psychological issue are a disability officer, or someone representing your employee assistance program. If neither of these exists then consider working with your treatment provider to determine the best person to talk with. For more information on this decision, visit the Substance Abuse and Mental Health Services Administration (SAMHSA). Your Rights at Work if You Have Depression

A Research On The Field Of Nursing - 880 Words

Sometimes all a sick child wants is his or her parent, and all a parent wants is a good nurse. I have chosen to pursue a career in the field of nursing, with a focus in pediatrics. Pediatrics is branch of medical care dealing with matters related to children. It is the responsibility of a registered nurse in any field to ensure that quality assurance procedures are precisely applied and followed during all phases of patient care. Quality assurance procedures are deliberate procedures that have been established to significantly decrease the incidence of medical errors that may result in patient harm, injury or death. A registered nurse may have a variety of different duties throughout the day depending on their patient or where he or she works. All of a registered nurse’s primary duties are focused on the direct quality assurance of his or her patients’ care. Nurses provide the initial assessment of the patients’ illness or injury by conducting several dif ferent diagnostic tests based on the patient’s information and presenting problems. These diagnostic tests may include a temperature reading, blood pressure check, respiratory count, pulse, vision examination, reflex examinations, and an examination of the medical history. Based on information obtained from the initial assessment, the registered nurse and the physician can determine if the patient requires further examination by another physician or other medical specialist. A medical specialist is someone whoShow MoreRelatedA Research On The Nursing Field1716 Words   |  7 Pages Hey you LPN, Can you get the nurse I have a question to ask them? A common phrase heard in the nursing world and often makes the LPN feel inadequate and frustrated. The nursing field is one that is rich in history and diversity. The registered nurse has been the backbone of the nursing world for many years; however, many people recognize the license practical nurse or license vocational nurse p articularly in the geriatric community. LPN/LVN in this setting perform many of the same tasks as theRead MoreFocused Clincal Research Questions in the Field of Nursing Essay904 Words   |  4 PagesFocused Clinical Research Questions Discovering new information applicable to the field of nursing begins by asking a focused clinical research question. According to Stone (2002), asking the appropriate question is essential for the research process that follows. Although there are countless nursing problems that are worth investigating, it is imperative to narrow the focus of the problems so they can be empirically tested (Adams, 2012). Personal clinical experience, professional literature, previousRead MoreThe Importance Of Nurses Reading And Critiquing Research About The Nursing Field1854 Words   |  8 Pagespurpose of nurses reading and critiquing research about the nursing field is to gain a better understanding of the research topic and to evaluate if this research will be effective in every day practice. Nursing is always evolving and changing, so it is important to keep up to date research on certain methods and practices used in the healthcare field. Article Summary Infection control and precautions is a major aspect when working in the health care field. Nurses and all other healthcare professionalsRead MoreChronic Obstructive Pulmonary Disease ( Copd )1396 Words   |  6 Pagesmanages it. Medical researchers have conducted novel research to observe the effectiveness of smoking cessation on COPD patients, while some have summarized and analyzed previous research to recommend involvement of nurses in intervention programs. The main aim of research in this field is to measure the severity of the disease and analyze the possible effective ways of reducing the harsh effects of smoking in COPD patients. Research in this field also draws scholarships from broad topics like useRead MoreGrand Theory Critique1369 Words   |  6 Pagesrealm of nursing. Orlando was born in 1926 and had a diverse nursing career which involved many titles and roles within the profession. Originally she received her diploma of nursing in 1947 at the New York Medical Col lege. Over the years Orlando continued her education and in 1954 earned her Master’s degree in mental health consultation from Columbia University. 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Despite this alarming fact, according to Buerhaus (2008): â€Å" Of the estimated 2.24 million RNs in the nursing workforce in 2006, 200,000 were men (8%)† (p. 2424). In order to alleviate the nursing shortage, nursing schools must allure men into the field by eliminating the feminization of the profession and appealing to a diverse demographic who choose to pursue a career in a femaleRead MoreHistory of Nursing595 Words   |  3 PagesUniversity of Phoenix Material History of Nursing Research Worksheet There have been many influential publications, agencies, and people in the field of nursing research. Write 1–3 sentences in each cell of the table below to describe the importance, goal, or influence of each item. |Publications |First publication date and importance: | |Nursing Research |Firstpublished:1952Read MoreGender Differences Between Associate And Baccalaureate Degree Levels1637 Words   |  7 Pages While the nursing field continues to flourish in today’s job market,it is also experiencing a massive shortage. Despite this alarming fact, according to Buerhaus (2008): â€Å" Of the estimated 2.24 million RNs in the nursing workforce in 2006, 200,000 were men (8%)† (p. 2424). In order to alleviate the nursing shortage, nursing schools must allure men into the field by eliminating the feminization of the profession and appealing to a diverse demographic who choose to pursue a career in a female dominatedRead MoreRecent Changes in the Nursing Profession Essay813 Words   |  4 PagesThere have been many changes (major and minor) in the nursing profession and the medical field, as a whole, over the years. Some of these changes include changing demographics and increasing diversity, tec hnological explosion, the cost of health care, and significant advances in nursing science and research. Major socioeconomic changes created this drive to make transformations in nursing and institutions. These institutions are the ones that are responsible for educating the next generation of nurses

The Evolution Of Human Species Essay - 2275 Words

In recent years, anthropologists have made great progress in discovering all of the different kinds of human species. The discovery of a certain early human species, Australopithecus afarensis was initially credited to the finding of a single individual, AL 288-1, or â€Å"Lucy.† She has helped anthropologists to understand the diet, anatomy, environment, sexual dimorphism, the technology or tools used during their time, and bipedalism of this early hominin species. The evolution of humans is interesting due to the questions we are trying to find and the answers we might never find. With the finding of Australopithecus Afarensis and Lucy, we can understand what our early hominin ancestors were like and the significant changes that were made from them to us today. Humans created a theory that millions of years ago humans walked the earth, but it was not until recently that theory became a fact. In 1974, a partial skeleton was uncovered in Hadar, Ethiopia, by American paleoanthropologist Donald Johanson. This skeleton was named ‘AL 288-1 and later given the nickname, ‘Lucy.’ She received the name Lucy from a popular song at the time of her discovery, ‘Lucy in the sky with diamonds’, by The Beatles. After a series of tests, the age of Lucy was soon determined to be an estimated 3.2 million-years-old (Dorey Blaxland, 2015). Her sex was established by using one of the pelvic bones and sacrum that was discovered at the Hadar dig site. The weight and height of Lucy have beenShow MoreRelatedThe Evolution Of The Human Species950 Words   |  4 PagesThe human species have been able to overcome many obstacles. The key to man’s success is based off its ability to adapt. These instincts helped them to survive the perilous ice age. Homo Sapiens learned how to change and adjust to severe climates. Man’s mobility and adaptability were the two features that kept the early man alive. Many people say, â€Å"The fact that these early hominids survived at all was a miracle†. Within these hospitable conditions, it was their ultimate survival weapon to preserveRead MoreHuman Evolution Affected By Hybridization Of Modern Humans And Similar Human Species930 Words   |  4 Pages Human Evolution Affected by Hybridization of Modern Humans and Similar Human Species The evolution of humans is known to be very complex and recently scientists have been discovering just how complex through molecular data. Learning that the vertebrate eye took 400,000 generations to evolve sparked my interest in understanding human evolution. 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Most human species and most human biology and early culture in its broadest sense originated in Africa. Archaeologist and anthropologist may have been able to pinpoint exactly where the early human species lived and approximately how long ago they lived but are their assumptions correct? A huge part ofRead MoreDarwin ´s Theory of Natural Selection and Primates1285 Words   |  6 PagesDarwin’s ideas about organic evolution were drawn from the existing forces of knowledge on evolution developed by Lyell, Malthus, and Lamarck. Although Darwin was not the first thinker about the concept of evolution, he was a revolutionary in developing a theory of evolution that was consistent. The distinctive element of the evolutionary theory conceived by Darwin is the way he viewed species. Darwin considered variation among individuals of a species to be natural. He further argued thatRead MoreAnthropology and Its Branches1728 Words   |  7 PagesAnthropology is the study of human beings, in particular the study of their physical character, evolutionary history, racial classification, historical and present-day geographic distribution, group relationships, and cultural history. Anthropology can be characterized as the naturalistic description and interpretation of the diverse peoples of the world. Modern-day anthropology consists of two major divisions: cultural anthropology, which deals with the study of human culture in all its aspects;Read MoreDarwinism Is Studied And Widely Has Been Widely Accepted1264 Words   |  6 Pagestheory of evolution, but it is also based on many of Paley’s ideas regarding evolution. The theory of evolution states â€Å"life on Earth evolved gradually beginning with one primitive species†¦it then branched out over time† (Why Evolution is True 3). 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Many people today, know humans have evolved from a common ancestor; but they do not recognize the importance of it. Everyone should be educated about how organisms evolved because humans have evolved throughout many centuries. Charles Darwin had many theories that

Case Study for Samsung Electronics Free Essays

Case Analysis for Samsung Electronics 1. What is SMIC’s strategy? Should Samsung be concerned about SMIC? SMIC seems to execute the same kind of strategy Samsung used before to succeed. The strategy is selling their products at low prices and growing their market share at the expense of profitability. We will write a custom essay sample on Case Study for Samsung Electronics or any similar topic only for you Order Now SMIC may threaten Samsung’s business in the future, but not too much. Although SMIC can get many resources, such as cheap funds and lands from Chinese government and foreign investors, SMIC only focuses on producing chips, not designing chips. Samsung Distribution Channel iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/the-distribution-strategy-of-samsung/embed/#?secret=B7DuAIZv63" data-secret="B7DuAIZv63" width="500" height="282" title="#8220;Samsung Distribution Channel#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe The cost of the application of a new tap today is 3 billion and it is difficult for SMIC with sales revenue of 365. 8 million in 2003. Samsung’s success depends on its constant technology innovation, leading to high quality products and efficient manufacturing process which will benefit Samsung with high retail prices and low cost. SMIC seems hard to get core technology from their partners unless forming a joint venture. However, cooperating with chip manufacturers in Taiwan seems more attractive for the leading technology owners. Except the technology, Samsung still enjoy unit cost advantage in raw materials, RD and depreciation. SMIC may threaten Samsung’s old generation products. However, memory chip industry is a tech-oriented industry, Samsung can still maintain its leading position because its advantage in innovation. What Samsung should concern is that the fast growing Chinese market (estimated to be the second-largest semi-conduct buyer in 2010), their global competitors may get market-entry advantages through cooperating with SMIC. 2. The low cost position. Samsung operating profit advantage over the industry composite is $2. 11 per unit, 34% from selling price and 66% from cost advantage. To SMIC, it is 1. 78 per unit, 70% from selling price and 30% from cost advantage (Exhibit 1). For the comparative cost analysis, Samsung have unit advantage over the industry composite in all the five elements. They are raw materials 36%, labor 27%, depreciation 18%, RD 3%, SGA 25. 29%. Compared to SMIC, Samsung has advantages in raw material 36%, depreciation 17% and RD 25%, but has disadvantages among labor 57% and SGA 48% (Exhibit 2). . 1 Analysis Samsung VS Industry Composite a. Samsung’s unit selling price advantage comes from two aspects. First, PC OEM manufacturers would pay 1% price premium to reliable suppliers. Second, Samsung can customize its products for some special use because its diverse products line to get premium. Third, Samsung has the most advanced products which can enjoy high selling price during the first several-month launching time. b. Samsung’s unit raw material cost advantage come from three aspects. First, the material suppliers will give maximum 5% discount to large volume buying. Second, the usage of 12-inch wafer (reduce 10% cost per chip) and 0. 11? m processing technology(80%, the highest yield rate) makes Samsung get more chips with same amount of materials. Assuming the weighted average raw material cost per chip of Samsung is 100%, the Mircon will be 134%, Indineon 116% and the Hynix 161% (Exhibit 3). c. Samsung’s unit labor’s cost may be explained by the salary differences between Samsung ($44000 per year) and the industry ($49312 per year, weighted average by production volume). Also, there are some invisible issues. Samsung provides equal and competitive corporation value, unique evaluation and promotion system and humanity warfare for their employees. These elements make Samsung more productive, so the labor cost per unit is lower. d. The reason for Samsung’s unit depreciation cost advantage per unit is similar to that of raw materials. With high processing technology (0. 11? m) to control yield rate (Samsung 80% vs Industry weighted average 59%), Samsung can produce more efficiently. So the depreciation per unit is lower. The production efficiency advantage (25%) is higher than the cost depreciation advantages (17%). That may because Samsung uses more advanced and expensive machine. e. Samsung’s advantage in unit RD cost may come from three ways. First, the competitive corporation culture drive employees to devote themselves in innovation. And the technical person works together with the manufacturing one, making the innovation process more efficient. Second, the innovation method is effective. The can use same core technology to develop different products types, such as the DDR and Rambus. Third, centralization of the RD facilities saves an average 12% fab construction costs. . Samsung’s unit SGA cost advantage comes from the efficient management structure of the country reducing the general administration cost and good reputation of products reducing the sales expenses. 3. 2 Analysis Samsung VS SMIC a. Compared to the industry composite, Samsung’s profit advantage over SMIC mainly from the price realization (70%), and the cost advantage only stands for 30%. The huge price g ap results from several aspects. First, the quality and reputation for SMIC is lower. Second, the technology SMIC used was one or two generation older than Samsung. Third, use the low price strategy to get the market share. Finally, SMIC using purchasing rights exchanging for technology partners, the price of product selling to their partner may be lower than the marketing price. b. The reason for Samsung’s unit material cost advantage seems similar to the one over industry composite. c. The disadvantage of labor cost is because the average salary of SMIC is only a quarter of Samsung. d. The reason for Samsung’s unit depreciation cost seems similar to the one over industry composite. The gap should be larger. However, the SMIC gets cheap loans and government support, and buy old product line from Motorola. These issues may help SMIC reduce the gap. e. Samsung’s unit RD cost advantages may be explained with SMIC’s start-up status. It usually spends a lot at the early age of innovation. To build a new fab for SMIC is more expensive than Samsung. f. The disadvantage of Samsung in unit SGA may be explained by SMIC’s strategy. Now, SMIC has to manufacture the products for their technology partners. SMIC seem to focus less on marketing their brands and become an OEM factory. 3. Can Samsung retain its cost advantage? If lose, what would happen at Samsung and SMIC? In my opinion, the main drive for Samsung’s profit is its innovation, which can lead to high selling price and low manufacturing cost. The raw materials advantages may be decreased with increasing SMIC production volume and advanced manufacturing technology. The labor disadvantage is hard to say because Chinese labor cost is also rising. The depreciation advantage may be decreased by the efficiency improvement of SMIC. The RD gap may also be decreased by the development of SMIC. SAG depend on to what degree SMIC want to promote their own brand. So the Samsung’s cost advantages over SMIC will be decreased in the future and even lose. However, assuming that someday Samsung loses its cost advantages, it is still very likely that Samsung is ahead of SMIC by one or two generation. Samsung still can make more profit by with higher selling prices. Even though SMIC can get government support and cheap funds, it cannot acquire the same kind of corporate culture and the centralized RD facility. By the way, SMIC cannot tolerant long time profit loses as a public company and the national security concerns may put more resource on logic chip. 4. Options and recommendations. a. Joint venture: Corporate with SMIC or other chip manufacturers in China to produce low end DRAM. Even the low end technology is attractive to China and get government support. Open the potential Chinese market and reduce cost. But it is hard to maintain the relationship with the constant requirement of technology transfer. b. OEM: License SMIC and make it as an OEM manufacture for Samsung. Transfer our low end technology to SMIC. The longer SMIC keeping the contract, the less threat. However, SMIC seems unwilling to accept this contract unless it faces profit pressure. SMIC’s ability may not reach the Samsung products requirement. . Focusing on our own business: Samsung’s core competency is constant and efficient innovation. Memory chip industry is technology-oriented and the advantage cannot be achieved in few years (Unless competitor gets breakthrough such as total substitute, which is little probability). The corporate value cannot be copied in a short time. Samsung may reallocate its resources of DRAM (profit, manufacturing capacity of old chips and RD) towards more promising flash memory business. By doing that it can still keep its leading position in memory chip industry. I recommend this option. How to cite Case Study for Samsung Electronics, Free Case study samples

Martin Luther King And Malcolm X Two Men Vying For The Same Outcome Es

Martin Luther King And Malcolm X Two Men Vying For The Same Outcome Martin Luther King and Malcolm X two men vying for the same outcome but each at opposite sides of the spectrum. King was raised in a comfortable middle-class family where education was stressed. On the other hand, Malcolm X came from an underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination. Martin Luther King was born into a family whose name in Atlanta was well established. Despite segregation, Martin Luther King's parents ensured that their child was secure and happy. Malcolm X was born on May 19, 1925 and was raised in a completely different atmosphere than King, an atmosphere of fear and anger where the seeds of bitterness were planted. The burning of his house by the Ku Klux Klan resulted in the murder of his father. His mother later suffered a nervous breakdown and his family was split up. He was haunted by this early nightmare for most of his life. From then on, he was driven by hatred and a desire for revenge. Each mans childhood upbringing I believe was responsible for their later assault on Civil Rights Both men ultimately became towering icons of contemporary African-American culture and had a great influence on black Americans. However, King had a more positive attitude than Malcolm X, believing that through peaceful demonstrations and arguments, blacks will be able to someday procure full equality with whites. Malcolm X's despair about life was reflected in his angry, pessimistic belief that equality is impossible because whites have no moral conscience. King basically adopted on an intergrationalist philosophy, whereby he felt that blacks and whites should be united and live together in peace. Malcolm X, however, promoted nationalist and separatist doctrines. For most of his life, he believed that only through revolution and force could blacks attain their rightful place in society. Both X and King spread their message through powerful, hard-hitting speeches. Nevertheless, their intentions were delivered in different styles and purposes. King was basically a peaceful leader who urged non-violence to his followers. He traveled about the country giving speeches that inspired black and white listeners to work together for racial harmony. (pg. 135, Martin Luther King Jr. and the Freedom Movement) Malcolm X, for the most part, believed that non-violence and integration was a trick by the whites to keep blacks in their places. He was furious at white racism and encouraged his followers through his speeches to rise up and protest against their white enemies. After Malcolm X broke away from Elijah Mohammed, this change is reflected in his more moderate speeches. Malcolm X and Martin Luther King's childhood's had powerful influences on the men and their speeches. Malcolm X was brought up in an atmosphere of violence. During his childhood, Malcolm X suffered not only from abuse by whites, but also from domestic violence. His father beat his mother and both of them abused their children. His mother was forced to raise eight children during the depression. After his mother had a mental breakdown, the children were all placed in foster homes. Malcolm X's resentment was increased as he suffered through the ravages of integrated schooling. Although an intelligent student who shared the dream of being a lawyer with Martin Luther King, Malcolm X's anger and disillusionment caused him to drop out of school. He started to use cocaine and set up a burglary ring to support his expensive habit. Malcolm X's hostility and promotion of violence as a way of getting change was well established in his childhood. Martin Luther King lived in an entirely different environment. He was a smart student and skipped two grades before entering an ivy league college at only the age of 15. He was the class valedictorian with an A average. King paraded his graduation present in a new green Chevrolet before his fellow graduates. He was raised in the perfect environment where dreams and love were generated. King and X's childhood's are a study in polarity. (pg. 254, Reflecting Black) Whereas, Malcolm X was raised in nightmarish conditions. King's home was almost dream-like. He was raised

Conversation Lesson About the Equality of lMen and Women

Conversation Lesson About the Equality of lMen and Women Debates in class can help English learners practice a wide range of functions including agreeing and disagreeing, negotiating, collaboration with other students, and so on. Often students need help with ideas and thats where this lesson plan can help. Below you will find cues to the discussion concerning equality between men and women to help get students discussing issues related to the debate. Provide ample time for the discussion and then time the debate. This will help encourage precise language use. This debate can easily be carried out between the men and women in the class, or those who believe the statement is true and those who do not. Another variation is based on the idea that having students support opinions that are not necessarily their own during debates can help improve students fluency. In this manner, students pragmatically focus on correct production skills in conversation rather than striving to win the argument. For more information on this approach please see the following feature: Teaching Conversational Skills: Tips and Strategies. Aim Improve conversational skills when supporting a point of view Activity Debate about the question of whether men and women are truly equal. Level Upper-intermediate to advanced Outline Review language used when expressing opinions, disagreeing, making comments on other persons point of view, etc.Write a few ideas on the board to encourage discussion of the equality between men and women: the workplace, the home, government, etc.Ask students if they feel that women are truly equal to men in these various roles and places.Based on students responses, divide groups up into two groups. One group arguing that equality has been achieved for women and one that feels that women have not yet attained true equality to men. Idea: Put students into the group with the opposite opinion of what they seemed to believe in the warm-up conversation.Give students worksheets including ideas pro and con. Have students develop arguments using the ideas on the worksheet as a springboard for further ideas and discussion.Once students have prepared their opening arguments, begin with the debate. Each team has 5 minutes to present their principal ideas.Have students prepare notes and make a rebuttal to the expressed opinions. While the debate is in progress, take notes on common errors made by the students.At the end of the debate, take time for a short focus on common mistakes. This is important, as students should not be too involved emotionally and therefore will be quite capable of recognizing language problems - as opposed to problems in beliefs! Men and Women: Equal at Last? You are going to debate whether women are finally truly equal to men. Use the clues and ideas below to help you create an argument for your appointed point of view with your team members. Below you will find phrases and language helpful in expressing opinions, offering explanations and disagreeing. Opinions, Preferences I think..., In my opinion..., Id like to..., Id rather..., Id prefer..., The way I see it..., As far as Im concerned..., If it were up to me..., I suppose..., I suspect that..., Im pretty sure that..., It is fairly certain that..., Im convinced that..., I honestly feel that, I strongly believe that..., Without a doubt,..., Disagreeing I dont think that..., Dont you think it would be better..., I dont agree, Id prefer..., Shouldnt we consider..., But what about..., Im afraid I dont agree..., Frankly, I doubt if..., Lets face it, The truth of the matter is..., The problem with your point of view is that... Giving Reasons and Offering Explanations To start with, The reason why..., Thats why..., For this reason..., Thats the reason why..., Many people think...., Considering..., Allowing for the fact that..., When you consider that... Yes, Women Are Now Equal to Men Many governments have both male and female representatives.Many companies are now owned or managed by women.A lot of progress has been made since the 1960s.Television series now portray women as successful career makers.Men now share in the raising of children and household responsibilities.Many important laws have been passed to ensure equality in the workplace.In many places, a married couple can choose whether the man or the women takes leave from work to look after the newly arrived baby.People arent discussing equality anymore. It has become a reality.Have you ever heard of Margaret Thatcher? Excuse Me? Women Still Have a Long Way to Go Before They Are Equal to Men Women still earn less than men in many work situations.Women are still portrayed in a superficial manner in many television shows.Look at international sporting. How many professional female leagues are as successful as their male counterparts?Most governments still are made up in their majority of men.We are having this debate because women are not equal. Otherwise, there would be no need to discuss the matter.Women are often not given enough responsibility based on the possibility that they might become pregnant.The number of sexual harassment suits have increased over the past 10 years.Hundreds of years of history cant have been changed in a mere 30 odd years.Have you ever watched Bay Watch?

Your Ultimate Content Marketers Guide to Keyword Research

Your Ultimate Content Marketers Guide to Keyword Research I am sure youve heard of the term keyword research before. Everyone is talking about it, yet its often misunderstood. Keyword research is the process of finding words and phrases that best represent what your site does. Keyword research is heavily based on searching behavior: We research keywords that people tend to type in the search box. The main goal of keyword research is to get your pages rank for keywords we optimize them for. This guide will take you through the process of selecting, organizing and placing the keywords in order to help you brainstorm article ideas and create content that achieves higher search rankings. Is Keyword Research Dead (Or Dying)? Its been in attention baiting headlines many times: Many of those claim both SEO and keyword research on deathbed and its been nothing new for as long as SEO exists. The truth is, neither keyword research nor SEO are going anywhere. They are evolving and maturing, yes, but not dying for sure. Neither keyword research nor SEO are going anywhere.There are more tools and trends emerging making keyword research more interesting and insightful. While it was merely finding terms with lower competition and high volume a few years ago, its more than that today. Get Your Free Keyword Research Template Bundle Do better keyword research with these three free downloadable resources: A Keyword Research List Template to store your keyword ideas (and never lose them). A Latent Semantic Indexing infographic to better understand how infusing content with secondary keywords impacts SEO. An on-page SEO checklist to fully optimize each piece of content you create.Your Ultimate Content Marketer's Guide to Keyword ResearchKeyword Research: Where to Start Keyword research starts with defining the core terms  (or seed terms or head terms). These are the most essential terms that your industry revolves around. Further into keyword research your task will be to expand the list of your core terms with various keyword modifiers. That being said, you may come across slightly different ways to explain the keyword structure, but I prefer to stick to the most simple one. A keyword consists of: Core term: Your most important word or phrase that defines your site. In the ideal world, you want to rank #1 for this term but too many sites share this desire. Keyword modifiers: Words that come with your core terms making up longer phrases that are usually easier to rank for (because not as many sites want to compete with you for those rankings). Your core term can be as broad and as generic as the nature of your business dictates. In most cases, you are the best (and maybe the only one) to tell which words define your business best. For example, if you are running a restaurant, your core term isn't really [restaurant] because you don't want to rank #1 when people simply type [restaurant]. The real word you want to rank for is whatever city you are in plus restaurant: That's what will drive customers your way. So in this simplistic scenario, your core term is something like [Austin restaurant]. On top of that, your other core terms may be: [restaurants in Austin] [restaurant in Austin] It may be really hard to rank well for [Austin restaurant], so depending on the nature of your restaurant, your keyword modifiers may be: [downtown  Austin restaurants] [vegan  restaurant in Austin] [Italian  restaurant in Austin] More generic keyword modifiers that may help you get some targeted visits may be: [Best  restaurants in Austin] [Top  restaurants in Austin] [Best-rated  restaurants in Austin], and so on Now, enough with restaurants. I understand that this article is primarily for content creators but I needed a very concrete example to illustrate the concept better. Let's say you are creating an in-depth content marketing course, then: The basic and traditional goal of keyword research is to expand your core term using all kinds of modifiers and assess which of those phrases will give you more chances to rank as high as top 5 Google search results. So let's talk about distinguishing your core terms first. Recommended Reading: How to Boost Traffic with 34 Important SEO Tips You Need To Know (+Free Kit) So How to Find Those Core Terms? Like I said, in most cases those will come from your common knowledge. If you've been in the industry at least for some time, you'll know which words flow around. However there are tools to help, of course.  Google AdWords Keyword Planner Tool  is perhaps the most useful one to start with. Type the first word that comes to mind and it will suggest more terms and phrases. For example, for [chocolate] top suggestions are: dark chocolate chocolate truffles chocolate gifts These are all solid core terms to start your research with. Another solid idea to start your keyword research with, especially if you are somewhat new to a niche, is to look for industry thesauruses and glossaries to go through most common terms and definitions. This will give you a few more ideas of core terms to start with. Even generic thesauruses will help. For example,  Thesaurus.com  is always a good start. Here are its suggestions for chocolate terms: Searching Google for [chocolate terms] will give you lots of more words to play with. Here's what I found: Tip: Create a list of your core terms that best describe your site and what you are going to cover. This list should be quite short though: Don't list more than 10 terms. How to Find Valuable Keywords? Simply expanding your list with longer phrases isn't enough. The actual goal is to find valuable keywords. Simply put, a valuable keyword is the one that has a high demand and a low competition. This means that enough people type this phrase in a search engine for you to go into trouble to create content for it while not too many publishers have already created content targeting that exact word for you to have a chance to rank high. As you can imagine, it's not really easy to find keywords like this because web publishers and marketers have been searching for them for many years now. Luckily, there are tools to help. I have explained a quick  keyword research exercise here. In short, using the tool like  Serpstat, you need to find keyword phrases with high search volume (i.e. high demand) and low competition (i.e. low offer) If chocolate is your major topic, here would be your lower-competition phrases that offer pretty exciting content ideas: Mind that any of the above can be expanded further: Just click any phrase and the tool will suggest even more ideas: These are all great content ideas and you can estimate the demand (search volume) and offer (competition) at a glance too. However, take the competition number with a grain of salt. It is based on the aforementioned Google AdWords Keyword Planner Tool competition metric, however it doesn't reflect the organic search competition: It shows how many advertisers want to pay to show their ads for that term, so it is not always the competition you are looking for. For example, Google will label competition for the word [chocolate] as "low", however it's almost impossible to actually rank for that word in Google, because it's too common and too many powerful publishers already rank for it... Tip: Expand your core terms using keyword research tools based on competition and search volume metrics. Use your best judgment when assessing competition because some terms may have low competition but can be actually impossible to rank for. So How to Better Estimate Competition? When you finally have the list of the keywords you want to base your content around, make sure you actually search Google  and scroll through top 10 results. Here are a few flags I am using: Are there articles ranking high or rather home pages?  It will be harder to compete with home pages because they usually accumulate lots of positive signals. Home pages are the most powerful pages of pretty much any website. How many really huge websites rank on top?  For example, Wikipedia links are almost impossible to outrank. But there are other huge publishers that dominate every other niche, like imbd.com, popsugar.com, buzzfeed.com and others. If top positions in search results are dominated by huge brands, that will be hard to beat. You can go even geekier and search for [allintitle:keyword]. This will show how many web pages have that term in the page title (i.e. headline). This is exactly how many web pages you are competing with. Another thing to always check in Google is the presence of blended results, i.e. other types of search results Google may show on top of their generic blue-and-white results. These can be: Image search results, Shopping search results News search results. This is an example of shopping search results: Serpstat  shows whether these blended search results appear if you search for any keyword in their list: These may indicate that a particular keyword is not worth too much effort because there will be too much of something else all around search results for users to find your article: Tip: Actually search Google for each phrase you select and see whether you have a chance to rank in top 5 there. Apart from signaling of a potential cluttered search results page, these "blended" search results often signal of two important things: Usually they appear for more popular (more competitive) terms They may signal of keyword intent which is something we'll talk more about next. Recommended Reading: How to Make an SEO Content Strategy that Will Improve Your #1-3 Results by 248% What Is Keyword Intent? Keyword intent represents what the searcher may be willing to do when searching for a particular phrase.  Keyword intent is the most important concept when it comes to keyword research. It determines how well you can satisfy the user who comes to your site from search results. There are three major types of keyword intent: Informational: A user is looking to find answers to their questions. For example, [chocolate history] signals of informational intent. Trasactional: A user is looking to buy something. For example, when a user is searching for [personalized chocolate], they are most likely to buy some. Another example with the definitive transactional intent is [order chocolates online] Navigational: A user wants to find a specific brand, for example [hershey chocolate] Content marketers also distinguish "commercial intent", that is when a user researches something before buying one. Taking our chocolate example above, if a user searches for [chocolate gifts], they are most likely to be interested in buying some gifts but they may also be interested in reading your article listing most unique chocolate gift ideas together with suggestions where to find them. Recommended Reading: How to Improve Your Keyword Research with Latent Semantic Indexing How to Organize Those Keywords? So you go through lists and lists of keywords... how to make use of them to turn into a long-lasting content marketing plan? Here are a few ways to organize your keywords: Organize by Intent The first step is to organize keywords by intent: Keywords with informational intent. Those are outright content ideas to add to your content editorial calendar. Keywords with transactional intent. These are seldom content ideas. You'd better hand those off to your product development team. Keywords with commercial intent. Those are keywords that require some more brainstorming: You need to actually have the products in mind in order to create content around these keywords because your readers will ultimately be interested in making an action (i.e. buying). If you have a product to sell, think which type of content would be best to direct those visitors into your sales funnel. Maybe that could be a downloadable guide or a list article. If you monetize your site through ads and affiliate programs, think which ones would be good to list in content here. Keywords with navigational intent may become part of your reputation management strategy or competitive research. Organize by Action Some keywords may be good ideas for future content Some keywords may be used to optimize or update old content Organize by Content Type Depending on your site, different keywords may become different content forms: FAQ pages Blog posts Indepth articles (Maybe with pdf downloads available) On-site glossaries Product reviews Various types of cornerstone content Finally, not all keywords need to represent a separate content piece. Lots of keywords will become sections of broader articles which is something we'll talk about in more detail. Excel or Google Sheets are by far the best way to play with your keywords and organize them using multiple labels: Tip: Carefully go through your keyword lists and organize them by intent, action to take with the keyword and the type of content you plan to create. How Do Keywords Structure Your Content? As I mentioned above, not all keywords will necessarily become a separate piece of content idea. Some of them will become subtopics of articles. When doing keyword research, I usually create "tree-like structure" for sets of phrases that would make separate articles. For example, if you decide to write an article on [coffee quotes], a separate article idea would be [morning coffee quotes]. monday coffee quotes sunday coffee quotes tuesday coffee quotes wednesday coffee quotes saturday coffee quotes All those were taken from the actual Serpstat export: You'll save lots of time writing future article creating these trees while still doing your keyword research. They will direct your writing helping you create more in-depth content. These will also make up your article subheadings (those H2 or H3 headers you see in most articles here). If you get even geekier, you can generate the clickable table of contents using those subheadings. This way there will be even more visible instances of the keyword in the page: Use  this plugin  to generate a clickable table of contents for each of your articles. Tip: When organizing your words, think which words are going to become separate content pieces and which one will be used inside broader articles as subtopics. If you prefer to write long-form content, those tree-like notes will help you expand your article using different angles. You can also move each tree to a different file or tabs. To avoid spreadsheet overload I do two things: I always make sure I use labels in my Google Spreadsheets to easier organize my article ideas I collect them all through a separate dashboard in  Cyfe. You can iFrame as many Google Docs there as you want and have them all in front of your eyes whenever you are ready to work on your editorial calendar: Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller Where to Put Those Keywords? This is another highly misunderstood area. It used to be as simple as making sure your keyword is placed often enough in the text and that every page of your site targets one specific keyword. A few years ago you would have been advised to create two separate pages, one target [Austin restaurants] and another targeting [restaurants in Austin]. Things have changed dramatically since then. For one, search engines have become much smarter and you cannot trick them into thinking your page is worth ranking simply because it has a high "keyword density". Besides, in-depth content covering many sets of different keywords is a preferred optimization model these days. So where to put those keywords? For good keyword prominence, I suggest making sure your keyword is included into: Your article headline (And thus the page title). That's what Google usually picks as the clickable link in their search results too! Your URL slug First paragraph of the article Article subheadings Of course, you'll end up with more keyword instances throughout the article (because you'll actually write about the topic) but the above placements will ensure your keywords are easy to notice and associate with your content. Recommended Reading: This is the HTML Cheat Sheet and Tutorial Every Content Marketer Needs Going Beyond Keyword Strings: Synonyms, Entities, and Context Google is going  beyond exact strings  of words that make up phrases. It is now looking for signals of quality content, mentions of known concepts, related terms, synonyms. All of these will tell Google that the author has done your research and tackle different aspects of the topic. That being said, keyword research is not enough to create high-quality high-ranking content. You need to research the topic, and then research some more, making the lists of notable brands, events, places, etc. (these are all entities) and thinking which of those should be covered in your content.  Here's a good guide on content research process  for your further reading. Make sure you are well versed with industry terminology, that you know different ways to explain those niche-specific terms, that you use lots of synonyms and that your writing is rich in references and visual explanations. Those are all  signals of high-quality content  but not just that. The more effort you put into your content research, the more backlinks and social media shares it will generate, driving long-lasting traffic to your website.